In an era of algorithm-driven feeds and platform dependency, owning your publication infrastructure has never been more important.
The problem with platforms
When you publish on someone else’s platform, you’re a tenant. The landlord can change the rules, raise the rent, or evict you at any time. We’ve seen this repeatedly with social media platforms altering their algorithms, newsletters services taking larger cuts, and blogging platforms shutting down entirely.
The case for ownership
Building on open-source tools like Eleventy means:
- You own your content — it’s Markdown files in a Git repository
- You own your audience — email subscribers, RSS readers, direct visitors
- You own your design — no template restrictions or brand guidelines
- You own your data — no vendor lock-in, no migration headaches
Getting started
Broadsheet gives you everything you need to launch a professional publication. Fork it, customize it, and start writing.